"I embrace the values of a family business... that's why I don't fire people in my company", a successful local entrepreneur took pains to explain at a forum about creating a strong corporate culture at the Singapore Human Resource Summit 2008 at Shangri-La...
"BUT, that does not mean people do not leave the company!", he added, much to the laughter of the audience.
Corporate culture can make or break a company's ability to hire and retain talents. Companies with strong culture is palpable. Those who can identify with it stays and thrive, while those who don't, will find out quickly, stick out like a sore thumb and leave!
In a sense, through the corporate culture of a company, staff can identify (or not) with a cause that is in alignment with their own beliefs. This will increasingly be an important attraction for talents beyond compensation.
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