Monday, December 28, 2009

An excellent Singapore product for the elderly


This Christmas, I picked up a Black iNO CP09 big button phone designed by a Singapore company for my father-in-law.

It is an excellent phone - big button numeric pads that is extremely comfortable both to use and to the eyes, comes with attached touch light, FM radio, and external keylock function.  The clincher for me is that one-button "SOS" function in bright orange at the back of the phone.  When an elderly person falls at home or is suddenly disabled from illness, all he/ she has to do is to depress the SOS button.  Doing so will activate automatic messaging to 4 predetermined mobile phones with the message "This is an emergency. Call me now".  Concurrently, the iNO will automatically dial the 4 emergency numbers in quick succession until someone picks up the phone.  When that happens, the iNO automatically goes into speaker mode so that the elderly may be able to communicate without the need to hold the phone close to the mouth. At $88 for the phone, I thought it was a great buy and a very useful one too.  As Singapore ages, innovation such as this will be in greater demand.

The main problem with this phone is actually not about the phone, but how it is poorly marketed.  The instruction manual that comes with the phone was written in poor english with many typos.  When the phone was being charged, a message "Charging" appears on  the screen.  At the end of the charge cycle, the message on the screen was "Charging FULL"!

Singapore companies need to pay attention to details if they want to make it to the global market.  It would be such a waste if they have a great product - as the case may be for the iNO CP09, but are confined only to the Singapore market because they have failed to take the product through the last mile!

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